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Insiders know ... Insiders know that the ... the internationally renowned ... renowned textile company is not ... company is not from Scandinavia, but ... Scandinavia, but from the north of ... the north of Germany.Heinz ... Röntgen founded the ... founded the company in 1964 and was ... in 1964 and was for many years the ... many years the "Spiritus Rector" ... Rector" behind the creation of ... the creation of the collections. ... collections. Meanwhile the younger ... the younger generation has taken ... has taken over the management ... the management of the firm. ... the firm. ... Nya Nordiska operates ... Nordiska operates in the up-market ... the up-market section of the home ... of the home furnishings industry ... industry and has made a name in ... has made a name in the field of ... field of product design. They stand ... design. They stand for innovation and ... innovation and avant-garde. The ... The unusually large number ... large number of international ... international design awards speaks ... awards speaks for itself. ... itself. Understatement as a principle ... as a principle - placing high ... placing high demands on quality and ... on quality and finesse: an accurate ... an accurate definition of the nya ... of the nya nordiska - ... - collection, which is ... which is considered as ... as "contemporary" among experts and ... among experts and also as a ... as a trailblazer for new ... for new ... Ancient in regard ... Ancient in regard to present ... present convicting that respect to ... that respect to history means ... means consideration of the moment. ... of the moment. Resulting of this ... of this is the continuous and ... the continuous and often successful ... successful endeavour to introduce ... to introduce modern but timeless ... but timeless design – over many ... – over many years nearly a ... nearly a trademark of nya nordiska ... of nya nordiska - ... collection.