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Insiders know that the internationally renowned textile company is not from Scandinavia, but from the north of Germany. Heinz Röntgen founded the company in 1964 and was for many years the "Spiritus Rector" behind the creation of the collections. Meanwhile the younger generation has taken over the management of the firm.  Nya Nordiska operates in the up-market section of the home furnishings industry and has made a name in the field of product design. They stand for innovation and avant-garde. The unusually large number of international design awards speaks for itself. Understatement as a principle - placing high demands on quality and finesse: an accurate definition of the nya nordiska - collection, which is considered as "contemporary" among experts and also as a trailblazer for new trends. Ancient in regard to present convicting that respect to history means consideration of the moment. Resulting of this is the continuous and often successful endeavour to introduce modern but timeless design – over many years nearly a trademark of nya nordiska - collection.
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